Orange official partner of UEFA Euro 2012™

On January 19th Orange announced that it will join an elite family of global brands to become an official sponsor of the European Football Championships (UEFA EURO 2012™) to be held in Poland and Ukraine in June and July next year. As a global sponsor, the partnership will enable Orange to deliver a whole host of exciting products and services associated with EURO 2012 across its 11 key European markets including the official mobile phone application for EURO 2012. Orange Poland will be the official technology partner for EURO 2012 and will provide all fixed and wireless telecommunications services within Poland as part of UEFA’s worldwide distribution solution.

As the first truly pan-European sports sponsorship the company has ever undertaken, EURO 2012 affirms Orange’s commitment to deliver content loved by its customers, with sport as a key facet of its brand. Knowing that sport – especially football – is a huge passion to many of its customers, Orange will bring the tournament alive on its internet and mobile platforms via its European network, offering bespoke content and services to enhance its customers’ experience of the matches.

Olaf Swantee, EVP of Operations in Europe for Orange said: “This is a significant and exciting announcement for Orange. It is the largest pan-European sponsorship project we have ever done and a testament to the strength of our brand and its growth across Europe. We put people, as UEFA puts its fans, at the centre of our values. It's a great fit - and together we bring customers and fans closer to the things they love."

David Taylor, CEO, UEFA Events SA, said: “We are delighted to welcome Orange to the UEFA EURO 2012™ sponsorship family. We expect EURO 2012 to be a huge success and are excited about the prospect of taking Europe’s elite national team competition to Poland and Ukraine. As Host Broadcaster for UEFA EURO 2012™ it is crucial we have best-in-class services from Orange, our technology partner, in order to deliver the live match signals from Polish stadiums to UEFA's many broadcaster partners and then on to football fans around the world. In addition, the various Orange consumer services to be developed for UEFA EURO 2012™ will ensure fans across the Orange territories have new ways of enjoying and sharing the passion of a Europe's finest national team tournament."

Details regarding specific activities are being finalized for each market, but opportunities to win tickets for the tournament along with exclusive Orange and EURO 2012 branded gifts for Orange customers and other EURO 2012 content will form a key component of Orange’s customer-focused sponsorship activity. In addition, the official mobile application will contain new and bespoke content developed in partnership with UEFA.

The territories covered under the agreement are Spain, Poland, France, the United Kingdom, Slovakia, Romania, Austria, Luxembourg, Moldova, Switzerland and Armenia.

Thanks to this global partnership Orange Armenia, as part of the international brand and Group, will also give the opportunity to its customers to participate in this great European party, which will bring together all football fans of Europe and will become one of the most important events in 2012. As usual, the sponsorship will not be limited to brand visibility, but will give a lot of priorities to Orange customers, including customers of Orange Armenia and will let them fully enjoy UEFA Euro 2012TM.