New perspectives for pharmaceutical market development

The cooperation of Medicine Producers and Importers Union (MPI Union) of Armenia and “GXP” Centre of Excellence with the Ministry of Economy of Armenia turned into a new level which opens new perspectives for pharmaceutical exportation and Armenian pharmaceutical market development. Ministry of Economy confirmed “Marketing training course for Armenian pharmaceutical industry” jointly presented by MPI Union and “GXP” Centre of Excellence, highlighting the importance of high-quality marketing specialists in pharmaceutical industry. And recently Minister Tigran Davtyan confirmed the mentioned certifications of nine graduates of “GXP” Centre of Excellence.

It should be mentioned that course has been developed by the cooperation with famous international expert Gerrit Ten Hoonte and is addressed to the discovery and the usage of modern international pharmaceutical marketing expertise.

The theoretical part of the course presents the general principles of international marketing which are used in international pharmaceutical industry. Practical part gives participants an opportunity to analyze weak and strong parts of marketing programs. During the course the modern strategies and methods of pharmaceutical marketing of local and foreign regions’ markets are observed, MPI Union press office said.