"Don't Deny" music video will be premiered on March 12 on the First Channel

This year’s fantastic slogan of the Eurovision Song Contest inspired us to create the Genealogy. 6 participants have 2 peculiarities in common: the blood flowing through their veins contains the Armenian gene, character and the rich Armenian history. And the second peculiarity is music, which, too, unites genetically. The Eurovision team have built a bridge between the past and present, between Armenian genealogy and world music, between Armenia and Eurovision. This is the genealogy of history and music – the tree of life, which, as the logo shows, has deep roots and branches stretching upwards and resembling molecules joining each other.

The Public Television selected the joint work of the composer Armen Martirosyan and lyricist Inna Mkrtchyan. This was the very song that was perfectly consistent with the 6 singers, Eurovision format and desired mood.

It was decided to present the song and the music video to the viewer at the same time. This way the song becomes more impressive and the message – more vivid. The song is about universal values, and the message is one – “Happiness is born, when people are united and in solidarity with each other (in family, love and in other relations). Generations change, but genealogy remains. Hence, the values of love and solidarity are permanent”.

The participants paid a short visit to Armenia, recorded the song, were shot in the music video directed by Aren Bayadyan, as well as participated in some original photo shoots, working with stylist Armen Galyan. The music video will be premiered at 18:30 CET (at 21:30 by Armenian time) on March 12 on the First Channel, following the main broadcast of the First Informational, as well as will be presented at the official website of the Eurovision Song Contest –  www.eurovision.tv.